Expertise
prides itself on being a young, dynamic company. Its founders, however, provide counterbalance with experience and business savvy, making nüMOTIV a flexible organization that adapts to its customers quickly and easily. Our past successes provide the necessary experience for the judicious management of strategic marketing communications projects and their subsequent implementation.
Here is an overview of the company's president:
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Christine Zanella, President, Creative Director
As a completely bilingual (English and French) marketing professional, Ms. Zanella has more than twelve years of experience in a variety of marketing communications roles. She began her career in television, where she put her creativity to work for the graphic communications for MétéoMédia and RDS. During this time, she managed several in-house teams, and coordinated the production of video editing "motion graphics", 3D animation, Web, sales brochures and advertising.
Later, her career ventured into the manufacturing sector where she took charge of the marketing communications department at Lumec, an outdoor decorative lighting manufacturer. This is where Ms. Zanella acquired her experience in the B2B sector, working closely with sales agency networks in the Canadian and U.S. manufacturing industry. Her in-depth understanding of this industry is second to none.
Throughout those twelve years, Ms. Zanella successfully carried out a series of projects and strategic planning initiatives, as well as the coordination and implementation of technology based solutions, overseeing the following with flare and creativity:
- Strategic planning of product launches
- Media planning and purchase
- Technical brochures and advertising
- Brochures and promotional items
- Interactive product presentations
- Website and Newsletters
- Webcast and Corporate videos
- Business fairs and tradeshow booths
- 2D and 3D animations and motion graphic
Ms. Zanella's keen marketing insight and management versatility, combined with her significant professional background, make her an ideal resource for your marketing communications projects; she provides recommendations for solutions that maximize your business objectives. |
