Solutions
Since the arrival of the Internet more than 15 years ago, we have perfected our knowledge of the interactive media environment. Our strong sense of adaptability, combined with a considerable understanding of new technologies, allows us to offer quality online solutions in line with the very latest media expertise. We achieve this through the development of creative concepts, the integration of solutions as well as consistent follow-up and maintenance to guarantee results that meet your high quality standards.
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Your corporate image is the visual representation of your company. It's also an opportunity to put your best foot forward. A well-designed corporate image that reflects your strategic positioning and corresponds to the tastes and needs of your target audience will resonate with your market. Beginning with your logo, brochures and other corporate documents, we'll help you develop a coherent corporate image that is more effective. We can create original documents and artwork, or simply adapt existing material to fit your needs.
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When competing in a landscape of numerous Websites, it is imperative that yours stand apart from the competition. By combining common-sense ergonomics with a strong brand image and targeted strategic positioning, we'll help you stand out from the clutter.
Here's what we offer:
- Evaluation
- Ergonomics, design and implementation
- Site stats and analysis
- Referencing
- Updating
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The use of customized emails to retain current customers and target future ones is an ideal communications tool for reaching your target quickly, at a lower cost. The use of targeted email is often partially responsible for a direct increase in business profits.
Why use a newsletter?
- To publicize a new product launch
- To inform customers about new technologies in your field of expertise
- To publicize a new promotion
- To distribute a survey
- Etc.
Here's what we offer:
- Strategy
- Content creation, writing and development
- Profile acquisition and management
- Personalized mailings
- Results analysis
- Reports and recommendations
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Since it's not always easy to keep your sales network informed-many organizations have teams scattered across Canada, North America and other parts of the world-the use of a Webcast is an interesting alternative for quickly and efficiently reaching your sales force.
Its online distribution capability allows you to instantly transmit information about your company and its products to your entire network. You can also combine sound, visual presentations and interactive video to your Webcast.
Why use a Webcast?
- To broadcast training seminars
- To broadcast a product launch (live, or as a recorded broadcast)
- To announce corporate news
- To carry out press relations
- Etc.
Here's what we offer:
- Building/structuring of synopsis
- Creation of visuals
- Copywriting
- Final assembly of interactive and/or video presentations
- Organizing of the live broadcast
- Traffic analysis
- Reach and/or performance reports
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Online training is a great way for your employees to learn new aspects about your company and its products in the comfort of their office or home, at their convenience. Online courses are tailored to your needs and requirements so that they're easy to use and allow your employees to learn on an interactive basis.
Training topics can include:
- New products
- Sales processes
- Manufacturing processes
- New technologies
- Internal processes
- Etc.
Here's what we offer:
- Needs analysis and information research
- Creation of visuals
- English and French copywriting
- Web integration of training sessions and final assembly of videos, when required
- Evaluation of key learnings (modules for automated testing and correcting)
- Employee performance analysis
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Having proper sales promotion tools is a key element of customer development and loyalty. These tools are used to support your sales teams' efforts, allowing them greater flexibility to reach potential new business channels.
Here's what we offer:
- Interactive presentation of products
- Online brochures
- Technical specifications
- Corporate videos
- And lots more ...
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Electronic commerce-or e-commerce as it's commonly known-has undergone explosive growth. In the Canadian B2B sector, it represents XX billion dollars. E-commerce helps businesses accelerate the purchasing process and reduce the costs related to the sale of products and services.
Here's what we can implement:
- Electronic catalogue
- Automated e-mail response for order or information requests
- Customized shopping cart
- Online payment via your financial institution or recognized payment gateway
- Sales reports, complete with archives
- All other online applications that have the potential to generate revenue!
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Whatever the strategy, advertising plays a key role in your marketing mix. With the growing importance of the Internet in the corporate world, online advertising has become an indispensable means of promoting your business. We can help you meet your marketing objectives with the following Web-based solutions:
- Promotional micro-sites
- Banner advertising
- Google AdWords
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Although a relatively new concept in the business world, the idea of Web 2.0 has been around for quite some time in the retail B2B sector. Simply put, Web 2.0 is the development and use of virtual communities as a strong and positive influence on several aspects of your business. As such, it is increasingly important to be an active participant in online communities in order to promote and reinforce positive views about your company, while curbing the negative ones.
Web 2.0 generally includes the following:
- Social networks such as Facebook, LinkedIn
- Discussion groups/forums
- Comparative evaluations of products and services
- Blogs
- RSS
- Podcast/Vodcast on multimedia devices (iPod, etc.)
- Smartphone / Blackberry
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In addition to our know-how in the field of interactive communications, we have many years of expertise in marketing communications, allowing us to offer more traditional marketing solutions. As such, we add several communications products and services to your marketing mix, including:
- Corporate brochures and promotional pamphlets
- Print advertising
- Media buying
- Promotional items
- Sales contests
- Business fairs and tradeshow kiosks
- And more!
For more information about our solutions, please contact us by
telephone or by using our
online form.
